As Director of Communications for The Savvy Group, Caitlin is thrilled to bring her skills of account management and writing to Savvy clients. Beginning her agency experience doubling as an office manager and copywriter for a regional advertising agency, Caitlin gained knowledge in the behind-the-scenes areas of business pertaining to budgets, finances, and business organization. This understanding has enabled her to truly understand where marketing fits into her clients’ business needs.

Writing took a backseat when she moved to another regional agency and focused entirely on account management. There, she used her organization and problem-solving strengths to coordinate an international promotion, which included both print and web components. 

Caitlin’s multi-disciplinary approach, which began at the University of Pittsburgh with a dual major in Nonfiction English Writing and Business, has served her well, allowing her to use her writing skills through public relations work and copywriting. Her copywriting has shaped a broad range of campaigns for a variety of clients, including: Monongahela Valley Hospital, Kane Regional Hospitals, Celtic Healthcare, The Gateway Clipper, Duquesne University, Bruster’s Real Ice Cream, and
R.I. Lampus Company. 

back