Savvy Says Archives

Pepsi Challenge
Teaming with Advance Auto
2009 Pacesetters Award

Pittsburgh, PA, April 12, 2010 – Both firms are products of the new millennium, but built upon decades in the business. Both firms embrace a contractors-only business model, calling upon established teams of experts based on the requirements of the project. Both firms have a strong connection to the western Pennsylvania area, boasting a diverse list of regional clients - big and small. Both firms - The Savvy Group & The Rooney Sports and Entertainment Group (TRSEG) - have aligned to provide their current and future clients with an expanded suite of marketing and event related services.

TRSEG provides consultation in the specialties of sponsorship, event planning, and new product and venue launches. The Savvy Group is an integrated marketing firm with a proven portfolio in the areas of strategic planning, consumer insight and research, media planning and buying, interactive, contact media design, visual design, writing, public relations, special events, and project management. As a result of this partnership, clients have the "best of the best" at their disposal across a broad spectrum of event and marketing strategies and tools.

"The Savvy Group is a perfect alliance fit for TRSEG because of their expert capabilities. Their specialties complement, but are quite different, from my organization's areas of expertise," says TRSEG President Tom Rooney.

"This alliance will allow Savvy to enhance our services into other niche categories that TRSEG produce results in, such as entertainment, sports and non-profit organizations," says Kimberly Loszewski, a principal of The Savvy Group.

From the inception of The Savvy Group, founders Susan Broome and Kimberly Loszewski threw all traditional workplace norms out the window, developing a no employee / contractor-only / work remotely model that lives up to its mission statement of: assembling a team of experienced professionals that share the energy, enthusiasm and eagerness it takes to make an impact. Using this team approach, we apply our industry expertise to help clients build their brand through integrated marketing. TRSEG has a similar mission, business outlook, and values, which makes this new team mutually beneficial to the two organizations - and greatly beneficial to clients, as these resources are easily accessible and completely seamless.

"We are proud to have the opportunity to team with Tom Rooney and his organization. We have the greatest respect for the many strategic marketing campaigns and special events that Tom has introduced to our market," says Susan Broome, a principal of The Savvy Group.

TRSEG has locations in Pittsburgh and Washington County. The Savvy Group is located in Pittsburgh's Strip District in the Mogul Mind Studio Complex. For more information, please call 412.508.5980 or visit thesavvygroup.com.


About The Savvy Group The Savvy Group is an integrated marketing firm with an extensive portfolio and proven results in the areas of consumer, retail, restaurant, sports entertainment, real estate development, business-to-business, and interior architecture and design.

Working with both local and regional clients, The Savvy Group brings over 30 years of expertise to the following services: strategic planning, consumer insight and research, media planning and buying, interactive, contact media design, visual design, writing, public relations, special events and project management.

Teaming with partners from Fortune 500 companies to small business owners, The Savvy Group provides bright, efficient ideas for marketing and advertising, always keeping the client’s return on investment in mind.

Owned and operated by two of Pittsburgh’s most experienced marketing professionals Susan Broome and Kimberly Loszewski, The Savvy Group boasts a unique business model, working solely with independent contractors and freelancers – only the best in the industry.

The Savvy Group has been in business since 2007, and has continually grown both organically and through new account gains. A sampling of The Savvy Group’s client list includes Advance Auto Parts, Allegheny County Public Works, and R.I. Lampus Company.

Most recently, The Savvy Group has redefined services typically offered by marketing agencies through their Savvy Structure division, which is a full-service architecture and interior design service. By offering this service, The Savvy Group can truly build clients' brands from the inside out - and from the ground up.

For more information, please call 412.508.5980, email info@thesavvygroup.com or visit thesavvygroup.com.

About The Rooney Sports & Entertainment Group (TRSEG) The Rooney Sports & Entertainment Group provides consultation to an impressive list of clients in the areas of sponsorship, marketing, new product, and venue launches as well as training for revenue generating initiatives, specializing in professional, college, and amateur sports and in entertainment related efforts. Led by Tom Rooney, a veteran of three decades in the sports and entertainment business, TRSEG was established in 2003, and continues to grow based on a project-by-project approach.

TRSEG has produced live events for major and minor league venues across the country, assisted with the development of new arenas and ballparks in many markets, and created many large nonprofit organization events like the Flight 93 event for Heinz Field, the Parade of Champions at The Senator John Heinz History Center, and the Chuck Cooper Classic for Duquesne University. In addition, TRSEG has developed and sold naming rights deals for new venues and special events.

TRSEG has locations in Pittsburgh and Washington County. For more information, please call 724.745.1839, email tomrooney@trseg.com or visit trseg.com.